The House of Quality Leads
AWAS is a performance marketing practice for Meta Ads, serving B2B and B2C brands. We run your lead generation end to end and judge ourselves on one number: how many of your leads are genuinely qualified.
Out of every 100 leads
40–50%
qualified. The standard we commit to.
4–5%
qualified, on a typical Meta lead campaign.
The trouble
The real cost shows up later, in your sales team's calendar.
I
Hundreds of enquiries arrive. Very few carry real intent, and the rare ones are lost in the noise.
II
Your best salespeople spend their hours on conversations that were never going to lead anywhere.
III
A low cost per lead is a comfort, not a result. The only figure that matters is the deals that close.
What we do
One channel, done properly: Meta Ads lead generation for B2B and B2C brands, from strategy to the sales conversation. You bring the sales team. We bring everything that puts the right buyer in front of them.
01
We agree with you, in writing, what a qualified lead is before a rupee is spent.
02
Every campaign is aimed at a carefully chosen circle of buyers, never at the crowd.
03
Ads with presence, written to draw the serious buyer and quietly turn away the rest.
04
Forms that ask what your sales team would ask, so low-intent enquiries drop out before they reach you.
05
Build, launch, budgets and ongoing optimisation, handled by us from end to end.
06
Reporting on qualified leads and the business they become, not on vanity metrics.
The method
Quality isn't a filter we add at the end. It is built into each stage of the campaign, so the wrong enquiries fall away long before they reach your team.
We study your best clients and define who qualifies: role, budget, need and timeline. Targeting is built around them, not around reach.
Creative and copy are written for the serious buyer and are honest about who the offer is not for. The curious scroll past.
Each enquiry passes a thoughtful qualification before it is granted access to your team. Bogus and low-intent entries stop here.
Your team tells us which leads were real. We feed that signal back into Meta so the campaign learns to find more of them.
Every enquiry
I · Audience
II · Message
III · Questions
IV · Signal
Results
Across every brand we have served, read left to right: from attention, to enquiry, to revenue.
Attention
8 Cr+
impressions delivered
Reach
1 Cr+
people reached
Interest
2.5%
average CTR across all brands
Enquiry
100,000+
quality leads generated
Revenue
30–40%
conversion on hot leads
Our commitment
We move your qualified-lead ratio from the typical 4–5% to 40–50%.
Our standards
We work on Meta Ads only, for now. Focus is the point: every hour goes into the platform where we are strongest.
Not on cost per lead, clicks or reach. If a lead isn't worth your team's time, it doesn't count.
Their feedback on every batch of leads steers the next round of targeting, creative and questions.
Strategy, creative, forms and optimisation sit with one team, so nothing falls between agencies.
Who it's for
B2B
Technical, specialised and hard-to-explain sectors, where buyers are few and every conversation counts.
B2C
Real estate, education, healthcare, luxury and other high-ticket buys, where every enquiry needs a real conversation.
Long decisions and serious budgets, where one right buyer outweighs a hundred curious ones.
If you want the cheapest leads or the biggest numbers, we are not your agency. If you want the right ones, we are.
By appointment
Request a private consultation. We'll look at your current campaigns and show you what a lead worth having looks like.
Request a consultation aryan@awasmarketing.com